Hook is betting that AI collaboration, not human replacement, is the key to unlocking the messy world of fan remixes. The platform enables users to legally remix tracks from major artists, and has recently secured $3 million in additional funding, doubling its total capital raised to $6 million, according to reports in late March 2025 from outlets including Music Business Worldwide and MusicWeek.
Bridging creativity and rights: With an estimated 40% of music consumed on social media involving remixes, often unlicensed, Hook aims to provide a legitimate pathway. The platform offers AI-powered tools for creating short-form remixes while ensuring artists and labels maintain control and monetization. "We have built music's new ecosystem, where creativity and rights can finally coexist," Gaurav Sharma, Founder & CEO of Hook, stated in announcements covered by MusicWeek and Music Business Worldwide. "This isn't just about fixing a broken system – it's about building the foundation for music's next chapter."
Strategic backing: The latest funding round saw new investment from venture capital firm Khosla Ventures alongside music industry players like Kygo’s Palm Tree Crew and The Raine Group. They join existing backers including Imaginary Ventures, Steve Cohen’s Point72 Ventures, artist KSHMR, and Waverley Capital, co-founded by former Warner Music Group CEO Edgar Bronfman, Jr. This blend of tech and music investors signals confidence in Hook's approach. "We are incredibly excited to invest in Hook and support its mission to innovate how artists and creators engage with their work," said Michael Diaz, CEO of Palm Tree Crew, in statements carried by music industry press.
Building the ecosystem: Since launching its app in late 2024, Hook has rapidly expanded its licensed catalog. The company stated in March 2025 it had partnered with 16 music companies, offering remixable tracks from over 1,200 artists, including names like Justin Bieber, Teddy Swims, Playboi Carti, and James Blake. This follows earlier deals, such as a partnership announced in February 2025 with distributor Too Lost, which brought roughly 300,000 artists into Hook's potential library, as detailed by PRNewswire and Music Business Worldwide. Hook has also rolled out features for discovery, editing, and a creator monetization program based on engagement and referrals.
An 'ethical AI' approach?: In a climate often wary of AI's impact on creators, Hook positions its technology as artist-centric. MusicWeek reported that Hook emphasizes ethical AI practices, including not training algorithms on artists' music without permission. This stance appears to resonate, with Universal Music Group reportedly including Hook in its MusicForAI initiative, highlighting platforms deemed ethically sound. This approach frames AI as a tool enhancing human creativity and artist revenue, rather than supplanting them.
Fueling user growth: Hook intends to use the new $3 million infusion to accelerate marketing efforts and strategic hiring, explicitly focusing on user acquisition, according to multiple funding reports. With an expanding licensed library and fresh capital, the company is poised to bring its legal remixing solution to a wider audience of creators and music fans.