Music licensing platform Lickd has launched ‘Lickd for Brands,’ enabling companies to legally use popular music from Universal Music Group, BMG, and other major publishers in their social media content on platforms like TikTok and YouTube Shorts, helping them sidestep costly copyright lawsuits.
Lawsuit lullaby: Lickd's expansion addresses a spike in copyright infringement cases against brands for unauthorized music use. With TikTok reporting 73% of users more likely to watch videos with popular songs, the platform offers a legal route to boost engagement.
Chorus of approval: "For too long, brands have had to choose between producing mediocre content with generic music or risking costly lawsuits by using tracks without permission," Lickd CEO Paul Sampson told MusicWeek. Early users like the 'Life on Film' series, which licensed a Disclosure track for L’Oréal, praise the platform's speed and simplicity.
The bottom line: Lickd is betting that providing an easy, legal way for brands to tap into the power of hit songs will change how companies approach social media creative, potentially reducing legal headaches and improving campaign performance.
Reading Recap:
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Lickd details its new brand platform
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Understanding YouTube music copyright
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Lickd's CEO also weighs in on why the music industry should back YouTubers.