Facing an overwhelming flood of AI-generated music hitting streaming platforms, Udio is partnering with Audible Magic to implement a proactive technical solution, fingerprinting tracks at the source to provide transparency and enable better management of this content deluge.
Content control pipeline: The staggering volume of AI music hitting platforms, with reports citing over 20,000 new tracks daily on services like Deezer, presents a major challenge for the industry. The Udio and Audible Magic partnership emerges as a direct technological response aimed at bringing order through source fingerprinting and establishing content provenance. Audio Magic previously partnered with Music AI to integrate content ID for managing music licensing in film and television.
Fingerprinting at the source: The new approach centers on integrating Audible Magic's identification technology directly into Udio's generation process, creating what the companies describe as a "content control pipeline." This system is designed to register and fingerprint tracks the moment they are created, allowing downstream distributors and DSPs to reliably recognize Udio-generated works. The identification aims to enable these platforms to apply appropriate "business rules," though specifics remain undefined as Udio plans to roll out the feature in the coming months.
Supply chain visibility: Audible Magic CEO Kuni Takahashi emphasized the benefit of this upstream approach, stating, "Registering files directly from the first-party source is a clean and robust way to identify the use of AI-generated music in the supply chain.”
The collaboration pairs Udio, an AI music generation startup currently facing copyright infringement lawsuits from major labels, with Audible Magic, a veteran in audio identification. Audible Magic brings over 25 years of experience and Emmy Award-winning automated content recognition technology, providing content identification services to social networks, studios, and labels.